Powder "New Tribe"
Synopsis
New Tribe was created as a music video for Powder, a Tokyo based dance music producer and DJ. This video is supposedly based on her life story as a double-life individual : corporate employee in day, working musician at night —, and the video focuses on the exact moment when she is sitting in the office chair melancholically, trying to make up her mind to ‘continue’ or ‘quit’ her job, holding the pre-made resignation letter. The scenery zooms into her mind and visualizes the process of her decision-making as an imaginary fish market, handling freshly caught fishes along with numerous amounts of resignation letter been separated professionally to where it should go.
DIRECTOR
AC-bu
AC-bu is a creative team especially known for their high-energy, highly-condensed imagery expression. Over the years, they have received numbers of noticed awards after their first grand prix prize for NHK Digital Stadium Award. Recognized music video works includes “group_inou / THERAPY” , “Orange range – Sushi tabetai feat. Soi sauce)” , “Powder / New Tribe” and so on. Also known for their work for creating “Bobunemimimmi” a regular segment of a worldly praised animation program POP TEAM EPIC “Powder / New Tribe” has nominated for 2019 Annecy International Animation Film Festival in the commissioned films category, same year, been presented at Ars Electronica Animation Festival. AC-bu have been invited as guest professor for Kyoto University of Art and Design from 2019 semester.
INFORMATION
Director：AC-bu
2019
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Japan
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0:04:45
